Monday, December 24, 2012

Open letter to Facebook: How do creatives make money on this damn thing?



What's the problem with Facebook? As the issue over Instagram tells us, it has no clue with how to deal with users in the arena of existing copyright laws.

As it stands today, I would rather stick my head in a steel vice than allow some closed network, or roach motel, intended originally for the purpose of meeting chicks, to berate me for trying to make "friends."

Facebook is a substitute for actually meeting people. I'd rather go out into the world, and actually meet them. In addition, by limiting the number of Facebook friends I can acquire, it limits creative folks the number of people they can reach in order to create a so-called "buzz."

For example, the largest percentage of writers are poor people. They cannot afford to waste time this way. The service's nomenclature for "friends," in this case, potential readers, also is an anachronism.

In addition to that, to scold the user for attempting to increase this audience, by claiming we are violating some kind of "community standard," is complete bullshit. We all know it's about Facebook's bandwidth limitations, as well as its emergency desire to monetize.

It could do better by helping users to monetize, perhaps adding a pennies per click device, and then, take a percentile cut out of that. To put those in Facebook jail for seven days, or, 30, is to make one feel bad about using their service by violating "community standards" is a kind of autocratic behavior on the corporation's part, not ours ... and who needs that?

My suggestion that might creative a more positive media paradigm and result serving all parties? Go into a limited Facebook page under the 30-day sequester for trying to obtain "friends," and and deactivate the account. In essence, go on strike use the opportunity to speak to power. Tell 'em: "See you in thirty days, fools. We all have other social media trees to bark up."

After all, marketing rules tells us for every 1,000 pieces of junk mail sent out, one sale is made. So, 50,000 pieces sells 50 products; 150,000 sells 150 ... My demographic ... writers, artists and bleeding hearts, tending toward the female by say 60-40, but so few of these people have working credit cards or credit to buy.

In the early 2000-2001 period, my pre-stated formula was working fine, but I had maybe a working traffic of 25,000 when I was working with Rod Amis of G21.net and writing for Disinfo.com. Hopefully, the number of more empowered consumers and readers with working plastic (i.e. credit cards) will begin to improve in 2013. I think it will, based on the high number of hits which I get for the Examiner.com posts, which take me about five minutes to do apiece.

Facebook, with so many writers dominating it with a high number of so-called "friends," which translates into "readers," just as "poke" translates as "ping" needs to institute so kind of pay-per click app, to make the time spent here more worthwhile ... This non-sense over Instagram demonstrates, however, that business sense and customer relations are not, apparently, a part of this intranet's skill set.

In essence, we don't need to learn how to use their service. They need to use more common business sense to learn now to use us ... And that's my review.