The McLuhan Factor

McLuhan Hypothesis

"McLuhan states that people adapt to their environment through a certain balance or ratio of their senses, and the primary medium of the age brings out a particular sense ratio. McLuhan sees every medium as an extension of some human faculty, with the media of communication thus exaggerating this or that particular sense. In his words, "The wheel...is an extension of the foot. The book is an extension of the eye... Clothing, an extension of the skin...Electric circuitry,an extension of the central nervous system". Whatever predominates media will influence human beings by affecting the way they perceive the world.—[1]"

Hot and Cool Media

"His famous distinction between "hot" and "cool" media referred to the different sensory effects associated with media of higher or lower definition. High-definition ("hot") media, such as print or radio, are full of information and allow for less sensory completion or involvement on the part of the reader or listener than low-definition ("cool") media, such as telephone or television, which are relatively lacking in information and require a higher sensory involvement of the user. The form of each medium is associated with a different arrangement, or ratio, in the order among the senses and thus creates new forms of awareness. These transformations of perceptions are the bases of the meaning of the message. In this sense, "the medium is the message."—[2]"

The Medium is the Message

"McLuhan is especially insistent that an analysis of media content is meaningless—misses the point—since it is the medium which carries the lion’s share of the communication. Simply put, the medium affects the body and the psyche in relatively unconscious ways; thus it is more powerful than the message, which largely appeals to the conscious mind.

By placing all the stress on content and practically none on the medium, we lose all chance of perceiving and influencing the impact of new technologies on man, and thus we are always dumbfounded by—and unprepared for—the revolutionary environmental transformations induced by new media."

~

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    The first ever GAO (Government Accountability Office) audit of the Federal Reserve was carried out in the past few months due to the Ron Paul, Alan Grayson Amendment to the Dodd-Frank bill, which passed last year. Jim DeMint, a Republican Senator, and Bernie Sanders, an independent Senator, led the charge for a Federal Reserve audit in the Senate, but watered down the original language of the house bill (HR1207), so that a complete audit would not be carried out. Ben Bernanke, Alan Greenspan, and various other bankers vehemently opposed the audit and lied to Congress about the effects an audit would have on markets. Nevertheless, the results of the first audit in the Federal Reserve s nearly 100 year history were posted on Senator Sander's webpage earlier this morning. What was revealed in the audit was startling: $16,000,000,000,000.00 (TRILLION) had been secretly given out to US banks and corporations and foreign banks everywhere from France to Scotland. From the period between December 2007 and June 2010, the Federal Reserve had secretly bailed out many of the world s banks, corporations, and governments. The Federal Reserve likes to refer to these secret bailouts as an all-inclusive loan program, but virtually none of the money has been returned and it was loaned out at 0% interest. Why the Federal Reserve had never been public about this or even informed the United States Congress about the $16 trillion dollar bailout is obvious   the American public would have been outraged to find out that the Federal Reserve bailed out foreign banks while Americans were struggling to find jobs.

    To place $16 trillion into perspective, remember that GDP of the United States is only $14.12 trillion. The entire national debt of the United States government spanning its 200+ year history is  only$14.5 trillion. The budget that is being debated so heavily in Congress and the Senate is  only  $3.5 trillion. Take all of the outrage and debate over the $1.5 trillion deficit into consideration, and swallow this Red pill: There was no debate about whether $16,000,000,000,000 would be given to failing banks and failing corporations around the world.

    In late 2008, the TARP Bailout bill was passed and loans of $800 billion were given to failing banks and companies. That was a blatant lie considering the fact that Goldman Sachs alone received 814 billion dollars. As is turns out, the Federal Reserve donated $2.5 trillion to Citigroup, while Morgan Stanley received $2.04 trillion. The Royal Bank of Scotland and Deutsche Bank, a German bank, split about a trillion and numerous other banks received hefty chunks of the $16 trillion.

    This is a clear case of socialism for the rich and rugged, you re-on-your-own individualism for everyone else.    

    ~ Bernie Sanders(I-VT)

         When you have conservative Republican stalwarts like Jim DeMint (R-SC) and Ron Pau l(R-TX) as well as self identified Democratic socialists like Bernie Sanders all fighting against the Federal Reserve, you know that it is no longer an issue of Right versus Left. When you have every single member of the Republican Party in Congress and progressive Congressmen like Dennis Kucinich sponsoring a bill to audit the Federal Reserve, you realize that the Federal Reserve is an entity onto itself, which has no oversight and no accountability.

         Americans should be swelled with anger and outrage at the abysmal state of affairs when an unelected group of bankers can create money out of thin air and give it out to megabanks and supercorporations like Halloween candy. If the Federal Reserve and the bankers who control it believe that they can continue to devalue the savings of Americans and continue to destroy the US economy, they will have to face the realization that their trillion dollar printing presses can be stopped with five dollars worth of bullets.

         [Regardless of whether this money is fiat money (money printed with nothing of value to back it), if it is a currency forced on society and the world, with enforcement by the Fed, IRS, the U.S. military, et al, --which it is-- the acts of the Federal Reserve are, in essence, the transfer of greater wealth to the rich insider banks and corporations, while the rest of the world grows poorer, and as the value of this funny money grows less and less in purchasing power.

          These insider banks, etc., then, exchange this funny money for gold and silver, the real wealth of the world, which, then, reinflates the world with more and more devaluing federal reserve notes. This, then, creates hyper-inflation, increasing the cost of all resources and commodities, while gold and silver climb to never-seen-before levels of value.

          This is how the Federal Reserve insiders steal the wealth of the world and why the rich get richer while the poor get poorer. It's the world's largest Ponzi scheme! The Federal Reserve is nothing but a front for a small group of families who run a very large and successful white collar criminal Ponzi scheme. This criminal institution should be seized by the U.S. Treasury department and all assets frozen, and returned to the coffers of the U.S. Treasury in order to settle the U.S. debt and help begin to balance the U.S. deficit. All banks (listed below) should be forced to return the money received by the Federal Reserve. All families in ownership of the Fed and their agents should be located, caught, tried and jailed for grand larceny and treason against the people of the U.S.A. All government agents who protect and help facilitate this criminal organization should be fired from the positions and similarly tried and jailed for grand larceny and treason. Meanwhile, Congress should return our country to its original monetary system (Lincoln greenbacks backed by precious metals) and, again, do its duty to regulate the coining of the currency of America as per the U.S. Constitution.] The list of institutions that received the most money from the Federal Reserve can be found on page 131 of the GAO Audit and are as follows..
     

    Citigroup: $2.5 trillion ($2,500,000,000,000)
    Morgan Stanley: $2.04 trillion ($2,040,000,000,000) 
    Merrill Lynch: $1.949 trillion ($1,949,000,000,000) 
    Bank of America: $1.344 trillion ($1,344,000,000,000) 
    Barclays PLC (United Kingdom): $868 billion ($868,000,000,000) 
    Bear Sterns: $853 billion ($853,000,000,000) 
    Goldman Sachs: $814 billion ($814,000,000,000) 
    Royal Bank of Scotland (UK): $541 billion ($541,000,000,000)
    JP Morgan Chase: $391 billion ($391,000,000,000) 
    Deutsche Bank (Germany): $354 billion ($354,000,000,000) 
    UBS (Switzerland): $287 billion ($287,000,000,000) 
    Credit Suisse (Switzerland): $262 billion ($262,000,000,000) 
    Lehman Brothers: $183 billion ($183,000,000,000) 
    Bank of Scotland (United Kingdom): $181 billion ($181,000,000,000) 
    BNP Paribas (France): $175 billion ($175,000,000,000)
    
    

    

    
    

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